Matt Ball

Matt Ball writes about innovative GIS users as part of Esri's strategic content group. He first encountered GIS while working at the Geological Society of America. There a HyperCard-driven fieldtrip app (circa 1996) captivated his imagination. This glimpse of the future was further cemented in 1998 by Al Gore’s vision of the Digital Earth. He has chased this inevitable location-aware future ever since. Prior to Esri, he edited GeoWorld magazine, founded V1 Media, and launched Sensors & Systems and Informed Infrastructure magazines. He’s thrilled to be closer to GIS users, and at a company that pushes what’s possible.