About WhereNext
The mission of WhereNext is to illustrate the use of location intelligence in the business community. Founded in 2017, this digital magazine provides business executives with insight and guidance on key priorities across industries—including retail, financial services, manufacturing, real estate, high tech, AEC, agriculture, and transportation. Through feature articles, interviews, personality profiles, webcasts, and video demonstrations, the WhereNext editorial team helps decision-makers anticipate where the business world will move next and reveals how leading companies use GIS-driven insight to get there.
Departments
Browse WhereNext departments for quick access to the content that matters most to you. Whether you're focused on business risk and resilience, tech trends in AI and analytics, C-level agenda items, or sustainability, WhereNext departments help you find the content and insight you need.
Featured companies
![Ali Abedini of TD Bank](https://uat.esri.com/about/newsroom/wp-content/uploads/2021/12/ali-abedini-td-bank-wherenext-profile-card-826x465-1.jpg)
TD Bank
TD Bank’s Head of Advanced Analytics on the Art of Curiosity
At TD Bank, Ali Abedini analyzes data with the goal of improving company performance and customer experience.
![DICK’s Sporting Goods store](https://uat.esri.com/about/newsroom/wp-content/uploads/2021/06/wherenext-dicks-sporting-goods-card-826x465-1.jpg)
DICK’s Sporting Goods
DICK’s Sporting Goods Strengthens Omnichannel through Brick and Mortar Planning
For data-savvy DICK’S Sporting Goods, an optimized network of brick-and-mortar stores remains critically important to customer engagement.
![A map of hurricane impacts hints at climate risk](https://uat.esri.com/about/newsroom/wp-content/uploads/2020/06/wherenext-climate-risk-card-826x465-1.jpg)
AT&T
AT&T Taps Advanced Analytics to Map Decades of Climate Risk
A pioneering collaboration between AT&T and Argonne National Laboratory shows how climate risk mapping can strengthen business resiliency.
![A 5D digital twin of a rail project in New York City](https://uat.esri.com/about/newsroom/wp-content/uploads/2021/07/hntb-5d-digital-twin-wherenext-card-826x465-1.jpg)
HNTB
5D: The New Frontier for Digital Twins
A digital twin helped stakeholders visualize a complex New York transportation project, revealing its timeline and budget in 5D.